Case Studies - Taylor M. Hayden | Houston Brand Photographer & Strategist

Chopnblok


Restaurant & Lifestyle Brand

 
 

Job Role

Food & Brand Photography

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Company Description

A fast-casual restaurant that carefully unveils the West African culinary experience, serving fresh proteins, vegetables & grains that are prepared under a West African flavor profile, packaged in a local, contemporary fashion.

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JOB DESCRIPTION

My objective as the Brand Photographer was to capture high-quality brand images to be used for the company website & social media platforms of Chopnblok. I captured these digital images through a variety of staged lifestyle/food photo sessions. I also captured candid moments during their live pop-up tasting events showcasing their modern-day West African-inspired meals.

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TESTIMONY

“Taylor does an amazing job of not only capturing images but working closely with her clients to establish a rapport that works towards building their vision. She is extremely dedicated & always willing to work together in order to ensure she provides a quality product. I would recommend her services to those who need help developing content while furthering their brand.”
– Hakeem Kareem – Marketing Director

 
 

Fight For Your Fairytale


Lifestyle & Merchandise Brand

 
 

Job Role

Brand & Event Photography

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Company Description

A lifestyle brand founded by LA-based TV host, actress, & entrepreneur, Stacy Ike, with a mission to encourage & inspire creatives to believe in themselves wholeheartedly, while continuing to grow past their fears in order to be the best version of themselves.

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JOB DESCRIPTION

The Fight For Your Fairytale movement was growing at a rapid pace through social events, merchandise, inspirational content, & the efforts of the Founder, Stacy Ike. Our goal was to capture the vision of the brand through staged lifestyle photo-shoots & document candid moments of the events from a photojournalistic style of photography.

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TESTIMONY

“Taylor is not only an incredible photographer, but she is able to take a vision & create a story & experience through her lens. She is kind, professional & talented & I always feel safe knowing she will bring my vision to life.”
– Stacy Ike – Founder & CEO

 
 

Get Situated


Online Boutique & Fashion Brand

 
 

Job Role

Brand & Product Photography + Content Strategy

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Company Description

An online fashion & lifestyle brand that creates & sells custom-made handbags, bracelets & custom clothing pieces.

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JOB DESCRIPTION

During the brand development phase, our goal was to create a visually appealing style in order to establish a quality digital presence for Get Situated. On a month-to-month basis, I as the Brand Photographer would create content strategies & execute lifestyle/product photoshoots showcasing the Get Situated merchandise. I also captured high-quality brand images to be used for the company website & social media platforms.

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TESTIMONY

“Taylor Hayden is not just a photographer, she’s a master at capturing moments that will last eternally. She brought out the life in my brand Get Situated, & because of her gift, our brand is seen beautifully!”
– Andrea Blackley – Owner & Fashion Designer

 
 

Jenuine Nutrition


Health & Wellness Brand

 
 

Job Role

Brand Photography, Content Strategy & Social Media Management

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Company Description

Founder by holistic nutritionist, Jennifer Jones, JENuine Nutrition is a Health & Wellness Consulting company that takes an unorthodox approach that successfully guides & encourages individuals to live a healthier lifestyle.

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JOB DESCRIPTION

I came in as an ongoing Brand & Lifestyle Photographer during the re-branding phase for JENuine Nutrition. Our goal was to update the brand imagery & build a digital audience by producing valuable content on social media. On a monthly basis, I planned & executed content strategies & photoshoots geared towards the overall mission of JENuine Nutrition.

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TESTIMONY

“Working with Taylor has been great! My photos always receive rave reviews. She always delivers amazing quality and is the utmost professional.”
– Jennifer Jones – Owner, Holistic Health & Wellness Consultant

 
 

Measure


Nonprofit & Community Organization

 
 

Job Role

Brand & Event Photography

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Company Description

An Austin-based nonprofit organization that focuses on generating accurate & profound research on racial disparities, while empowering all communities as a whole.

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JOB DESCRIPTION

Measure continuously organizes conferences, networking mixers, workshops & community meetings that are aligned with their mission. My job was to document the entire experience of their community events, while also establishing their brand imagery by capturing photos for their website, marketing materials & social media content.

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TESTIMONY

“Taylor just gets it. She captures the most authentic, marketable moments that help us share our vision and mission in the most effective way possible.”
– Meme Styles – Founder & President

 
 

Misfit Strength & Conditioning


Fitness & Health Facility

 
 

Job Role

Brand & Event Photography + Content Strategy

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Company Description

A Houston-based fitness & health facility comprised of a niche community that encourages individuals of the importance of having purpose, integrity, self-discipline & compassion.

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JOB DESCRIPTION

Misfit Strength & Conditioning had already established a digital presence. They were growing a loyal following through active engagement with their community through social media posts. Our goal was to enhance the quality of the brand & content from a visual perspective. As the in-house Brand Photographer, I would execute photoshoots on a monthly basis with the intent to capture the essence of the gym & candid interactions between the trainers & gym members.

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TESTIMONY

“Taylor is one of the most amazing photographers I’ve had the pleasure to work with. She has a natural eye that produces wonderful candid & staged shots. Her work is proof that she is passionate & professional with her craft. I highly recommend working with her.”
– Byron Godfrey – Owner, Strength & Conditioning Coach